Raniwala has been founded in
the 19th century by Rai Bahadur Champalal of Beawar, who was bestowed with the
honorary title 'Rai Bahadur' by the British. Along with this title, he received
the prestigious mark of 'Raniwala', establishing the family's deep connection
to fine jewellery and craftsmanship. The brand primarily focuses on serving the
bridal jewellery market across India, particularly with Polkis embedded in
18-karat gold, catering to the tastes of Gen Z and Millennials. It also has
collaborations with celebrated Indian designers such as Sabyasachi Mukherjee,
Manish Malhotra, and Rahul Mishra.
Raniwala 1881, a
Jaipur-based luxury jewellery house, has entered into a strategic partnership
with Francorp, the franchising advisory arm of Franchise India Group, to expand
its retail presence through a structured franchise model. The collaboration
marks a pivotal moment for the 140-year-old brand as it seeks to grow beyond
its flagship legacy while preserving its commitment to artisanal craftsmanship
and regal design heritage. Under the new arrangement, Raniwala 1881 will adopt
both Franchise Owned, Franchise Operated (FOFO) and Franchise Owned, Company Operated
(FOCO) models—offering entrepreneurs and jewellery investors an opportunity to
participate in the evolution of one of India's most revered fine jewellery
brands, the release notes. "Our jewellery is more than just adornment; it
is a representation of centuries-old craftsmanship and a deep-rooted
heritage," said Abhishek Raniwala, Managing Director of Raniwala 1881.
"With the growing demand for handcrafted Polki and Jadau jewellery, this
partnership with Francorp allows us to expand while preserving our brand’s
exclusivity. The decision to expand through franchising comes at a time when
India’s jewellery sector is undergoing a shift. Post-pandemic consumer
behaviour has leaned increasingly toward branded, heritage-driven pieces, with
buyers seeking authenticity, traceability, and design rooted in tradition. According
to industry estimates, the Indian jewellery market is poised for steady growth,
bolstered by rising disposable income and demand for differentiated offerings
in top cities. Francorp, which specializes in franchising consulting, will
guide the brand through its expansion across metro cities and high-growth luxury
markets." Luxury retail market is evolving rapidly, and heritage brands
like Raniwala 1881 are leading the way in strategic expansion while maintaining
timeless elegance and exclusivity. Franchising provides an effective model to
scale without compromising brand integrity, and with FOFO and FOCO models, we
are introducing a new retail experience in the luxury jewellery sector,"
said Gaurav Marya, Chairman of Franchise India Group.