The last five years have been defining for omnichannel beauty platform Purplle, marked by aggressive growth, rapid expansion, acquisitions, and consistent fundraising. The Mumbai-based company’s revenue trajectory alone captures this transformation, scaling from Rs 128 crore in FY21 to Rs 1,367 crore in FY25. However, FY25 stood out as an exceptional year for Purplle. The company more than doubled its operating revenue to Rs 1,367 crore in FY25 from Rs 680 crore in FY24, according to its consolidated financial statements sourced from the Registrar of Companies (RoC).
A closer look at revenue composition shows that the sale of owned-brand products remained the primary growth engine, contributing 82.5% of operating revenue. Income from this segment surged 4X to Rs 1,129 crore in FY25. In contrast, marketing income, earned by offering visibility and promotional services to third-party brands across Purplle’s online and offline platforms, declined 22.2% to Rs 225 crore during the year. The remaining operating income came from royalty and membership fees collected on a pro-rata basis. Purplle also reported Rs 45 crore in other income, largely from interest, taking its total income to Rs 1,409 crore in FY25.
Among its subsidiaries, Manash E-Commerce Private Limited emerged as the largest contributor, generating Rs 989 crore in revenue during FY25. Faces Canada, acquired in 2021, contributed Rs 373 crore, while Newgen Internet Private Limited (Glamrs) added Rs 4 crore to Purplle’s operating income. On the expense front, rising product sales led to a sharp increase in procurement costs, which jumped 5.6X to Rs 671 crore in FY25. Employee benefit expenses declined marginally by 7% to Rs 176 crore during the year. Advertising remained a significant cost head, with Purplle spending Rs 218 crore, while transportation expenses stood at Rs 100 crore. Other overheads, including rent, legal fees, and miscellaneous expenses, pushed the company’s total expenditure up by 74% to Rs 1,478 crore in FY25 from Rs 849 crore in FY24.
About Purplle
Purplle has been founded in 2011-2012 by IIT Delhi graduates Manish Taneja, Rahul Dash, and Suyash Katyayani. Purplle operates through a dual business model comprising a third-party marketplace and a growing portfolio of private labels. Its owned brands include Faces Canada, Good Vibes, Alps Goodness, Carmesi, and DermDoc. The company’s online platform caters to over 10 million monthly active users, supported by nearly 20,000 offline touchpoints across India.