Women’s activewear D2C brand
BlissClub has recorded strong growth in the fiscal year ended March 2025, with
its revenue from operations surpassing Rs 130 crore threshold. The firm has
also reduced its losses by more than half during the period after a notable cut
in employee costs. BlissClub’s revenue from operations grew 51% to Rs 131.5
crore in FY25 from Rs 87 crore in FY24, according to its financial statements
filed with the Registrar of Companies (RoC).
The company specializes in
women’s activewear, accessories, and lifestyle products, and the sale of these
items remained its sole source of operating revenue. BlissClub also recorded Rs
3.5 crore in non-operating income, taking its total income to Rs 135 crore in
FY25.
On the cost side, the cost of
materials remained the largest expense, rising 38% to Rs 62 crore in FY25 from
Rs 45 crore in FY24. Advertisement expenses increased 31% to Rs 29.5 crore,
while transportation costs more than doubled to Rs 16 crore during the year.
In contrast, employee benefit
expenses declined 42% to Rs 18 crore in FY25 from Rs 31 crore in FY24, while
legal charges stood at Rs 5 crore during the period. Overall, the company’s
total expenses increased 14% to Rs 155.5 crore in FY25 from Rs 136 crore in
FY24.As revenue growth outpaced the rise in expenses, BlissClub managed to cut
its losses by 54.5% to Rs 20 crore in FY25 from Rs 44 crore in FY24. Its ROCE
and EBITDA margins stood at -44.57% and -15.09%, respectively. On a unit basis,
the company spent Rs 1.18 to earn a rupee during the fiscal year. BlissClub
recorded cash and bank balances of Rs 39 crore in FY25, while its current
assets stood at Rs 75 crore.
BlissClub has raised around $21.6
million in funding to date, with Elevation Capital as its lead investor. The
company competes with brands such as Kica Active, SilverTraq, Cultsport, Cava
Athleisure, HRX, Spirit Animal, Playfiks, and Decathlon’s Domyos.
About BlissClub
BlissClub has been founded by
Minu Margaret. BlissClub operates in India’s activewear market alongside brands
such as HRX, Decathlon Domyos, and Cultsport. While several players compete
across categories, BlissClub has focused on women’s activewear and built its
presence through D2C channels and product-led positioning.