Pluckk, a D2C farm produce platform, has raised Rs 100 crore (around $10.8 million) in a funding round from existing investor Euro Gulf Investment. Prior to this round, the company had secured $15 million to date including its $5 million seed funding from Exponentia Ventures. Following that, it acquired the DIY meal kit platform KOOK for $1.3 million. Last year, Pluckk acquired the nutrition brand Upnourish for $1.4 million.

The fresh capital is expected to support the company’s expansion and strengthen its position in the fresh produce and food-tech segment.

An report, citing founder Gupta, said that quick commerce contributes 60–65% of Pluckk’s business, while the direct-to-consumer (D2C) channel accounts for 10–15%. For the fiscal year ended March 2025, the Mumbai-based company’s revenue doubled to Rs 85 crore. However, its losses also widened to Rs 55 crore in the last fiscal year from Rs 41 crore in FY24.Pluckk competes with players such as Gourmet Garden and Kisankonnect in the online fresh produce segment. In recent years, the space has also witnessed the exit of funded startups like Otipy, Deep Rooted, and Fraazo, which shut down operations despite raising significant capital.

About Pluckk

Pluckk has been Founded in 2021 by Pratik Gupta. Pluckk operates a farm-to-fork platform delivering fresh, lifestyle-focused produce to consumers. The company also offers trendy food options, including vegan products, low-carb alternatives, and items positioned around gut health and immunity.The Mumbai-based company is operational in 50 cities and available on six quick commerce platforms.