E-commerce roll-up platform BRND.ME (formerly Mensa Brands) is set to convert into a public company after passing a resolution, as it gears up for its initial public offering (IPO). This follows the company’s domicile shift from Singapore to India, approved by the High Court of Singapore and sanctioned by the NCLT Chandigarh Bench for both entities. According to its filing with the Registrar of Companies (RoC), BRND.ME’s Board passed a special resolution to rename the entity as Mensa Brand Technologies Limited by removing the word “Private”.

In addition, the company’s Board passed another resolution in March to issue 3,000 non-convertible debentures (NCDs) with a face value of Rs 10 lakh each, aiming to raise Rs 300 crore from JM Financial and others.

This will be the company’s first funding in a year, following its last Rs 48 crore debt raise from Stride Ventures in April last year. BRND.ME became one the fastest Indian startups to attain unicorn status after its $135 million Series B round in November 2021. Financially, the company reported around Rs 1,500 crore in FY25 revenue and is targeting an FY26 exit run rate of Rs 1,700–1,800 crore, while achieving adjusted EBITDA profitability and turning operating cash-flow positive. In recent years, several companies have shifted their domicile to India in preparation for IPOs, including PhonePe, Zepto, Meesho, Razorpay, and Groww. Last month, e-commerce major Flipkart also completed its reverse flip.

About BRND.ME

BRND.ME has been Founded in 2021 by Ananth Narayanan. BRND.ME invests in digital-first brands across fashion, home, beauty, and food, scaling them rapidly. Its portfolio includes MyFitness and other wellness and lifestyle brands across India, the US, Canada, the Middle East, and Europe. The company operates in 16+ international markets and is exploring expansion into Southeast Asia.