BIDSO, a design-led manufacturing platform for toys and consumer products, has raised Rs 63 crore ($6.78 million) in a Series A funding round led by Blume Ventures. The round also saw participation from Peer Capital, Sadev Capital, and venture debt firm Alteria Capital. The proceeds will be used to build its pipeline of IP-led products, expand into global markets, and strengthen its design and innovation capabilities.

The startup operates an asset-light FOCO (franchise-owned, company-operated) model, allowing it to expand manufacturing capacity without heavy capital expenditure.

The brand is also targeting international expansion across Europe, GCC, and the US, while working with global brands. BIDSO plans to scale its revenue to Rs 400–500 crore over the next 2–3 years, driven by growth in IP-led products and improved operating leverage.

About BIDSO

BIDSO has been Founded by former Flipkart and Udaan executives Vivek Singhal, Rahul Agarwal, and Aditya Krishnakumar. BIDSO focuses on a design-first approach, moving beyond traditional contract manufacturing models. It develops product portfolios that brands can adopt and scale, rather than only offering execution capabilities.