
D2C fashion brand Snitch closed
FY26 with an operating revenue of ₹900 Cr, up about 80% from ₹498 Cr in the
previous fiscal year, founder and CEO Siddharth Dungarwal said. As per the
unaudited numbers, the brand's EBITDA stood at about 2-3% of its revenue,
translating to about ₹18-27 Cr, the CEO told Inc42. Snitch had posted a net
loss of ₹1.7 Cr in FY25.
Dungarwal said that the brand is
currently generating about 60% of its revenue from online channels, with
offline stores contributing the remaining 40%. He added that the offline
business is seeing strong momentum, growing roughly 75% YoY.
Snitch currently has 115 stores
across India. It is looking to further strengthen its presence in East India as
part of its domestic expansion strategy. On the international front, Snitch's
plans to open offline stores in West Asia has been put on hold due to the
conflict between US-Israel and Iran. The brand already has an online presence
in the region. Snitch is now eyeing a revenue of about ₹1,400 Cr in FY27.
The brand is also betting on
quick commerce to drive incremental growth. Its quick delivery service, Snitch
Quick, is currently operational in four cities - Bengaluru, Delhi, Gurugram,
and Ahmedabad, with plans to expand to Hyderabad and Mumbai soon. Quick
commerce already contributes about 10% of the brand's online revenue, with
Dungarwal describing the early traction as "very good."
About Snitch
Snitch has been Founded in 2019
by Siddharth R Dungarwal. Snitch started as an offline fashion brand. It
pivoted to online sales during the Covid-19 pandemic. The brand sells a range
of men's fashion products, including shirts, jackets, hoodies, co-ords,
sweaters, innerwears, among others, via its own website, stores, and ecommerce
marketplaces.