Consumer dairy and ice cream brand FruBon, operated by Dev Milk Foods, has raised an undisclosed amount of funding from Fireside Ventures, Narotam Sekhsaria Family Office, and a group of angel investors.

The Jaipur-based company had previously raised $10.5 million (approximately Rs 64.1 crore) in a Series A funding round co-led by Fireside Ventures and pi Ventures. According to a press release, the proceeds will be used to expand its retail footprint, improve production and cold chain infrastructure, and support product development across its dairy and ice cream portfolio.

FruBon reports that it has a portfolio of over 200 SKUs across categories such as ice creams, flavoured milk, paneer, ghee, lassi, chaach, and other dairy products. The company operates in more than 75 cities and towns across North India through general trade, modern retail, HORECA partnerships, and quick commerce platforms.

The company runs an integrated supply chain supported by milk collection centres across Rajasthan and follows quality testing processes across sourcing, production, and packaging. Its ice cream range includes flavours such as Chilli Guava, Rose Gulkand, Banarasi Paan, Alphonso Gold, Strawberry Cheesecake, Sitaphal, and Black Forest Cake. The company plans to enter new cities, strengthen distribution, and scale its supply chain network.

About FruBon

FruBon has been founded in 2017 by DD, Rahul, and Rohit Verma. Dev Milk Foods is a dairy company with operations across Rajasthan. It has also expanded into manufacturing, marketing, and transportation.