Fairdeal.Market, a B2B quick commerce platform building the replenishment infrastructure for India’s kirana economy, has raised $15 million in a funding round led by Bertelsmann India Investments (BII). WaterBridge Ventures is returning as a cornerstone investor from seed, and Incubate Asia Fund is also participating in the round. Building on its Delhi NCR foundation, Fairdeal will leverage this round of funding to accelerate its expansion into new metropolitan cities across India. The startup aims to scale its retailer network to over 100,000 retailers within the current financial year.
"India's kirana stores are the backbone of the country's retail economy, yet the procurement infrastructure serving them has barely evolved in decades. The inefficiency isn't incidental; it's structural. If we can help millions of small retailers operate better every day, the impact will go far beyond commerce, it will strengthen local economies across the country. That's the problem Fairdeal was built to solve, and this round gives us the firepower to solve it at scale," said Prateek Bansal, Co-founder, Fairdeal.
"We started Fairdeal with a simple belief that every retailer, no matter how small, should have access to reliable inventory and the ability to grow with confidence. At the same time, thousands of emerging brands across India are building great products but struggle to access efficient offline distribution. Fairdeal is bridging that gap by building a simple supply and distribution infrastructure that powers the next generation of offline retail in India, where small businesses and emerging brands can grow together with the same speed,” said Yash Bansal, Co-founder, Fairdeal.
About Fairdeal.Market
Fairdeal.Market was founded in 2022 by brothers Prateek Bansal (CEO) and Yash Bansal(COO/CIO). The Gurugram-based B2B quick-commerce startup helps neighborhood retailers and kirana stores procure over 1,000 SKUs via rapid, on-demand delivery. The startup currently operates across Delhi NCR and is actively expanding its retailer network, dark store footprint, and brand partnerships. It will use the fresh capital to scale dark-store operations across dense urban clusters, strengthen technology and data infrastructure, deepen retailer engagement, and expand last-mile delivery capabilities to redefine the retail business in India.