Brainbees Solutions, the parent company of FirstCry, reported higher revenue and a sharp reduction in losses in FY26, despite what it described as “heightened competitive intensity” in parts of its domestic business. The company said consolidated revenue from operations rose 12% year-on-year to Rs 8,547.9 crore in FY26, compared with Rs 7,659.6 crore in the previous financial year. Gross Merchandise Value (GMV) increased 10% to Rs 11,643.4 crore.

Adjusted EBITDA grew 24% to Rs 486 crore, while cash profit after tax rose 49% to Rs 311.9 crore. The company’s consolidated net loss narrowed to Rs 203.7 crore from Rs 264.8 crore a year earlier, reflecting improving profitability and operating leverage.

The company’s India multi-channel business remained its largest revenue contributor, generating Rs 5,753.3 crore during FY26, up 9% from the previous year. The segment crossed the milestone of more than $1 billion in GMV, reaching around Rs 9,783.3 crore. Annual unique transacting customers rose to nearly 1.1 crore, while order volumes increased to 4.28 crore. Management said nearly 85% of GMV now comes from the non-diaper category, which “remains robust and continues to perform well”, even as the diapering category witnessed heightened competitive intensity during the quarter. International operations also recorded growth, with revenue rising 10% to Rs 947.4 crore. Adjusted EBITDA losses narrowed during the year, with the margin improving from negative 16% to negative 10%.

Globalbees recorded one of the group’s stronger growth rates, posting a 20% increase in revenue to Rs 1,894.3 crore. Adjusted EBITDA more than doubled to Rs 55.9 crore, while the segment turned profitable at the segment-result level in the fourth quarter. India multi-channel revenue contributed Rs 1,490 crore during the quarter, accounting for about 69% of operating revenue. International operations added Rs 225 crore, while Globalbees contributed Rs 460 crore. Material costs remained the company’s largest expense, accounting for about 67% of total expenses in the quarter. These costs rose 16% year-on-year to Rs 1,398 crore. Employee benefit expenses, however, fell 17% to Rs 191 crore, including Rs 49 crore in ESOP-related costs.

Brainbees also reported positive consolidated operating cash flow of Rs 365.1 crore for FY26, compared with negative operating cash flow in the previous year. At the same time, net cash used in investing activities stood at Rs 107.5 crore, reflecting activity including purchases of property, plant and equipment, intangible assets, bank deposits, and additional stakes in subsidiaries. 

As of March 31, 2026, the company’s consolidated total assets stood at Rs 9,028.5 crore, while total borrowings were around Rs 594.7 crore.

About Brainbees

Brainbees Solutions Limited, the parent company of India's largest mom and baby care brand FirstCry has been co-founded by Supam Maheshwari and Amitava Saha in 2010. Supam Maheshwari serves as the Managing Director and CEO. Under their leadership, Brainbees expanded from an online-only portal in Pune into an omnichannel business operating thousands of retail stores across India, the Middle East, and other international markets.