
Protein snack brand Phab has raised $4 million in pre-Series A funding round co-led by OTP Ventures and Chona Family Office. Prior to this, the Mumbai-based startup had secured $2 million in a seed funding round led by OTP Ventures along with participation from Capri Global, Sim&San law firm, and other angel investors in April last year. The fresh funds will be utilized for brand building, geographic expansion, and strengthening the team, Phab said in a press release.
Phab says that it has built a 50% offline footprint across modern trade and general trade and on quick commerce, the brand has a growing dark store presence across tier II and III cities, with market share steadily increasing across platforms. It competes with the other major brands in this space such as Super You, Max, Whole Truth, and Yoga Bar.
About Phab
Phab has been founded in 2022 by Gayatri Chona. Phab focuses on the intersection of food science and taste, producing high-protein, calorie-efficient snacks like protein milkshakes, energy bars, and protein-powered snacks.