Quick commerce startup FirstClub has raised $55 million (around Rs 512 crore) in a Series B round led by Peak XV Partners and Sofina. Existing investors Accel, RTP Global, and Paramark Ventures also participated in the financing. The company plans to deploy the fresh capital to expand into new cities, strengthen its quality-focused grocery ecosystem, add categories such as beauty and personal care, home essentials, and pet care, and enhance its technology and supply chain capabilities.

FirstClub follows a curated assortment model with an emphasis on quality checks across fresh produce and daily essentials. The startup examines fruits and vegetables before listing them on the platform and conducts lab tests on products such as milk, atta, paneer, and dals. Including the latest round, FirstClub has raised $86 million to date.

Ayyappan said that FirstClub is focused on product quality and consumer trust rather than competing solely on delivery speed. According to him, the company has barred more than 200 ingredients from products listed on its platform and conducts quality checks and lab tests across several grocery categories.

About FirstClub

FirstClub has been Founded by former Flipkart executive Ayyappan R. FirstClub operates a quality-focused grocery platform.