Bengaluru-based homebuyer advisory platform Propsoch has raised $2 million in a seed funding round led by Athera Venture Partners, Sparrow Capital and Vakil Group. The startup will use the fresh capital to strengthen its research and advisory capabilities, expand its team across functions, and support market expansion.
Prior to this round, it had raised $600,000, including a pre-seed led by the family office arms of the Godrej Group and the Vakil Group, along with investments from Mohit Malhotra, former MD and CEO of Godrej Properties, and Bhaskar Bhat, former MD of Titan Company.
“A home is an Indian family's biggest financial decision, yet they navigate it with less transparency than buying a smartphone. We started Propsoch to change that. After successfully advising 1,500+ families in Bangalore, we are now scaling our ability to service 10,000+ homebuyers this year. This funding round helps us deepen our roots in our home market while we expand our footprint into Mumbai,” said Ashish Acharya, Founder & CEO, Propsoch.
“Many buyers discover issues only after they have already purchased a property. Right now, 3 in 4 Indian homebuyers regret their purchase, and we raised this round to make that a thing of the past within five years. We are training our AI workflows on multiple years of customer interactions, architectural, and geospatial data. This allows us to give everyday families the kind of technical, financial, and legal diligence that only institutional investors could afford until now. That's the company we're building,” said Ravi Agrawal, Co-Founder and Chief Product & Technology Officer, Propsoch.
Rajiv Mehta, Partner, Athera Venture Partners, said, “Propsoch is fundamentally changing how people buy homes by making the process transparent, predictable, and data-driven. We are proud to back a team that is so deeply committed to solving real consumer pain points, and we look forward to supporting them as they scale their vision across the country.”
About Propsoch
Propsoch has been founded by Ashish Acharya and Ravi Agrawal. Propsoch said that it operates on a data-driven approach that weighs the pros and cons of each property on 80+ key factors, including builder credibility, construction quality, project efficiency and future appreciation. The startup aims to transform the home-buying experience for the Indian consumer by combining proprietary data analytics, industry expertise and consumer reviews to provide unbiased inputs and recommendations.